Conscious by Design
Reshaping brand and organizational culture
Finding coherence
in times of restructuring
Branding and organizational culture are two expressions of the same underlying question: what does this organization stand for, and does it have the integrity to act accordingly.
This 2-day programme is designed for leaders who drive both, navigating organizational transformation — from mergers and acquisitions to restructuring and leadership transitions — helping them restore coherence between what the organization says, how it behaves, and what it is becoming.
Join us in an exploration through the paths and roles of these two critical disciplines in understanding current and future realities, aligning visions with actions, and embracing co-creation, inclusivity, and empathy to craft meaningful change.
Main take-aways:
- Adopt a systemic perspective to Branding and Organizational Culture
- Work across disciplines with practitioners from both fields, stress-testing assumptions and sharpening your diagnostic thinking
- Develop the frameworks to construct narratives that hold: internally with your people, and externally with the audiences your organization depends on;
- Lay the foundations for the transformation work ahead, grounded in an honest assessment of where your organization actually stands
Join us, and start consciously encouraging positive transformation in your organization.
What to expect from this program
Learn more about the “Shaping Conscious Organizations” proprietary model, and move beyond the post-purpose era to lead your organization into an era of consciousness.
Dive into the dynamics of a fictional company, drawing parallels to your own organization, uncovering insights, and discovering new approaches to elevate your practices and strategies.
Collaborate smoothly through facilitated discussions and peer-learning activities to gain fresh perspectives and innovative ideas from diverse backgrounds and organizations.
Immerse yourself in deep engagement, real-time feedback, and the cultivation of meaningful relationships (with both human and more-than-human beings) within a thoughtfully curated setting at With Company’s headquarters.
Inner and Outer Systems & Ecosystem Mapping
Get an introduction to systems thinking to learn how to map and taking into account non-traditional actors into the organizational ecosystem, going beyond consumers or leaders, and taking not only society, but also the planet into consideration.
Realize the importance of collective participation and transdisciplinarity in shaping an organization’s belief system, role-playing with Branding and Culture departments to assess consistency and coherence across internal and external spheres.
Main Outcomes
- Learn systems thinking and integrate society and the planet into your organizational model;
- Assess coherence and consistency across internal and external branding and culture through diverse exercises
Belief Systems & Organizational Shaping
Explore disruptive, forward-thinking strategies through radical imagination, pushing past current trends, and encouraging provocative and innovative approaches.
Brainstorm and prototype new organizational models that emphasize harmony between branding and culture, envisioning a future where they collectively shape organizations.
Move beyond standard notions of EVP and employer branding, flourishing an organization that knows its unique value, and tells a consistent story regardless to the listener.
Leverage AI tools to ensure organizational coherence by assessing whether the intended culture and branding guidelines are accurately reflected in the final outputs.
Main Outcomes
- Develop disruptive strategies and prototype future-ready organizational models based on belief systems;
- Leverage AI to ensure alignment between culture and branding for consistent storytelling.
Shaping a conscious organization
As the effects of the polycrisis unfold, organizations are under pressure to go beyond profit, growth, and consumer-centricity — to take people and planet into genuine consideration. This is about keeping talent engaged, nurturing employees’ sense of meaning, while ensuring that values encompass the social and environmental realities of our time. For those that have recently undergone a merger, an acquisition, or a restructuring process, this pressure arrives at precisely the moment when internal alignment is most fragile and self-perception is least reliable.
Together, we will work on such a method that ensures that the meaningful messages are as impactful as the meaningful transformations, coherently and consistently. Understanding that an organization is shaped not only by its past, present, and future context, but also by its understanding of its own potentials and limitations. An organization that continuously pursues, confronts, and shapes its own truth, embodying what it means to be a conscious organization.
Collective shaping for a long lasting impact
By adopting a systemic approach that envisions the necessity of creating a new paradigm, we apply a non-linear methodology to practice empathetic listening, observation, and understanding of challenges. Our ethos revolves around collective creation, as we believe in shaping organizations not alone, but “with company”, to reflect on your place and role, today, and ensure durable results tomorrow.
Facilitators
To learn more about our approach and methodology in each branding, rebranding or cultural transformation project, as well as help you navigate the different challenges we’ve prepared for you during this course, you’ll have the experience and group facilitation of a group of experienced facilitators from both sides of the spectrum:
Leonor Babo
Leonor Babo’s path blends conceptual thinking with hands-on experience. Graduated in Communication Design with a specialization in Branding, she has worked across different places and locations.
Henrique Nascimento
Henrique Nascimento began his career with a passion for systemic design and future studies, quickly establishing himself as a thought leader in driving ambitious innovation. After earning his MA Cum Laude from Design Academy Eindhoven, Henrique’s early work focused on evolving design thinking to integrate human and machine intelligence.
Rita Pureza
After earning her degree in Psychology and completing a PhD in Experimental Psychology and Cognitive Sciences, Rita knew it was time to take her passion beyond the lab and into the real world.
Rui Quinta
Rui Quinta began his journey with a degree in Communication Design from IADE. From an early stage, Rui recognized the power of combining creativity with strategic thinking to solve complex challenges and improve organizational futures.
Daniela Valdez
With more than 20 years of experience as a Strategist & copywriter with a focus on purpose branding and positive impact. Daniela is obsessed with research, facts, and too many seemingly unrelated things.
Leonor Babo
Leonor Babo’s path blends conceptual thinking with hands-on experience. Graduated in Communication Design with a specialization in Branding, she has worked across different places and locations.
She co-founded an award-winning urban agriculture start-up and this experience ignited a drive for defining, communicating, and activating purposeful value propositions.
Her journey includes transformative learning experiences, from a digital residency at the House of Beautiful Business to ecological leadership with Emergence Magazine and reframing Sustainability and New Economics at Schumacher College.
Leonor recently embraced the challenge of building and working a network in Berlin, partnering up with With Company to Shaping Conscious Organizations, culminating in the Conscious by Design program.
Henrique Nascimento
Henrique Nascimento began his career with a passion for systemic design and future studies, quickly establishing himself as a thought leader in driving ambitious innovation. After earning his MA Cum Laude from Design Academy Eindhoven, Henrique’s early work focused on evolving design thinking to integrate human and machine intelligence.
As co-founder of Transformative Times and Design Lead at With Company, Henrique has led pioneering initiatives for global brands like BMW, Siemens, and the United Nations Development Program. His career has taken him across Amsterdam, Berlin, and Lisbon, where he has shaped innovation projects that push the boundaries of sustainability and technology.
Today, as a systemic designer, lecturer and innovation expert, Henrique shares his expertise in systemic and transformative design at institutions like Porto Business School and ESAD. Henrique’s dedication to reshaping systems for the better drives his work in helping organizations and individuals build more future-proof solutions.
Rita Pureza
After earning her degree in Psychology and completing a PhD in Experimental Psychology and Cognitive Sciences, Rita knew it was time to take her passion beyond the lab and into the real world.
In 2013, she joined Thinking Big, a training company specializing in Positive Psychology, where she immersed herself in research. By 2015, she took on a new challenge as HR manager at Inditex Portugal, leading over 20 teams nationwide for nearly four years.
Since 2019, Rita has been with With Company, focusing on culture transformation programs. As the co-lead of the Branding and Organizational Culture unit, she now shapes the strategy and methodologies that redefine company cultures. Driven by the belief that everyone deserves to work in an environment that fosters ecological awareness, systemic impact, and a deep sense of communal belonging, Rita is dedicated to creating workplaces where these principles are at the core.
Rui Quinta
Rui Quinta began his journey with a degree in Communication Design from IADE. From an early stage, Rui recognized the power of combining creativity with strategic thinking to solve complex challenges and improve organizational futures.
In the formative years of his career, Rui co-founded ventures like Peixaria Centenária, a pioneering fish shop, and Toyno, a space experience design studio. His diverse roles have spanned creative direction, brand development and strategic partnerships.
Currently, as Co-Founder and Executive Creative Director at With Company, Rui leads initiatives focusing on human-centered design, systemic innovation, and transformative solutions to help growing conscious organizations for lasting impact. He is also deeply involved in academic roles, lecturing at institutions such as ISEG, Porto Business School, and the Faculty of Fine Arts in Lisbon.
Rui’s passion for fostering creative solutions through design, combined with his experience in strategic consulting, positions him as a leading figure and an inspiration for organizations and future generations.
Daniela Valdez
With more than 20 years of experience as a Strategist & copywriter with a focus on purpose branding and positive impact. Daniela is obsessed with research, facts, and too many seemingly unrelated things.
Graduated in Marketing and Advertising Design from Escola Superior de Comunicação Social in Lisbon and never stopped learning since Daniela has taken various courses and workshops in fields that she is passionate about: Cultural Communication; Human-Centered Design; and Social Enterprises. She is also part of the TrendWatching and Business of Purpose communities.
As a realistic utopian (hello, Rutger Bregman), she believes that purposeful businesses are the future and that the most relevant brands out there are already embracing that direction.
With the Company
In company
This programme is available as a dedicated in-company format. Designed for leadership teams navigating a specific transformation — whether post-merger integration, a cultural reset, or a shift in strategic direction — the in-company version brings both the brand and organizational culture perspectives directly into the context of your organization. Participants will engage with the real questions their organization is facing, and leave with thinking that is immediately applicable to the decisions ahead.
If your organization is at a moment where that kind of focused, cross-disciplinary work would be valuable, we would welcome the conversation.
If you want to do this programme in company, reach out to us.
Get tickets
For founders, team leaders, managers and decision makers willing to positively impact their companies by looking at branding and organizational culture not as separated departments or silos, but more as a spectrum of action.
Consciously shaping their long lasting impact.
