CONSULAI
CONSULAI is a Portuguese strategic consultancy with 25 years of history in the agro and industrial sector. Over that time, more than 1,850 companies have been part of their journey, across production, industry, associations, and public bodies. They have built their reputation as trusted advisors who understand the cycles of the land and the challenges of a sector in constant transformation.
Challenge
Approaching their 25th anniversary, CONSULAI wanted to do more than look back. This milestone was an opportunity to understand how the past 25 years could shape the next 25. With the ambition to produce something actionable, the challenge was twofold. First, listen structurally and honestly, to everyone who has been part of that history, clients and team. Secondly, use what we heard to define a clear strategic and cultural foundation for the future.
Outcome
The project delivered two interconnected outputs. The Belief System, a living framework bridging culture and brand, built around Purpose, Vision, Mission, Values, and Value Propositions for both internal and external audiences. And a Strategic Recommendations document, mapping directions and priority actions across six strategic themes, designed to make the Belief System operational in the short and long term.
Aligning internal conviction
with external voice
→ Surface, structure, and articulate what was already present
in the organisation’s beliefs, relationships, and ambitions;
→ Create systemic resonance by ensuring that what CONSULAI lives internally and what it expresses externally become genuinely coherent.
CONSULAI left the project with a clear sense of who they are and what they stand for. A shared language was built not behind closed doors but together with the sector. At the heart of it, is a purpose that captures both who they are and the role they want to play:
Acelerar o conhecimento no agribusiness para que prospere com confiança num mundo em constante transformação
(Accelerating knowledge in agribusiness so that it thrives with confidence in a world of constant transformation)
What the project made visible is that CONSULAI keeps growing alongside their clients, navigates the common uncertainty of the sector with them, and takes a genuine stake in the future of the agribusiness. This assertiveness and courage, that has always been part of the company culture, is now printed in its values (Audacity, Commitment and Rigour) and in the ambition to become an international reference.
