Sound test. 1, 2, 3…. hello?!
User & Behaviour Research
We like questions. So we kicked off the project trying to find some important answers to “Why don’t people care about their hearing?” and “What’s happening when they do care?”
This is not just an app. It’s a hearing aid in your pocket.
Product & Brand Audit
Here the goal was for people to map how they would perceive the screens in terms of Human/High-tech and Consumer/Professional. Turned out it’s more difficult than we expected! This step helped us document properly the fitting process we did on paper and send some more questions that came out of it to the team, users and audiologists. Ultimately, this work helped us gather insights on what to do next.
You can see that you can’t see. You can’t hear that you can’t hear
Target and Product Analysis
To really get a grasp on what we were dealing with, we interviewed the entire Mimi team, from founders, engineers, designers, operations. We used the app to understand how it works and what that experience feels like for the average user. More on the brand side, we worked on evaluating brand touchpoints and digging more information by doing analogous research.