For projects this scale we don’t need extra motivation. We just need extra time and resources. We interacted with every exhibit, analysed all the touchpoint and talked to everyone on our way. Enough data to feed the next round and to validate some of the project group pre assumptions.
This is not a museum.
It´s a Science center.
A huge, small step was changing – in every channel – the word “museum” for “science center”. All of our research analysis, and online trending pointed that way. After all, Pavilhão do Conhecimento doesn’t have spider webs anywhere.
This is not only for kids, It’s for everyone.
How do people perceive the Science Center, what are the behavioural triggers that motivate them to go there. Which ways do we have to get them to go in? How do we use the surrounding context to influence their choices, and how can we communicate to a broader population in a more unisonous way. These where some of the questions that we ended up answering in the end.