If we want to heal it, first we must diagnose it
Context Analysis and Understanding
To better understand what we were dealing with, we talked with the Pharmaceutical industry, visited pharmacies and interviewed young and experienced pharmacists. What is the main feeling about all the pharma crisis? What changed in the last years? What are they making to deal with it? The ultimate question was “Do you need any help with the business?”. “Yes, we do!”
Small and super specialized team
Super Shared Process
We had a leaner approach to this challenge, time and team wise. And it was still very tough, demanding and deep because our client was also our colleague. She was always with us in the field, in the desk research and the business model definition. No one would know more about the Pharmacy business than her. Not only because she was the real expert but also because she had some experience in our own process before. Perfect combination of skills!