Watching the tide roll in
Context analysis & Problem definition
One of the things we realized was that the people in the company were not addressing the real issue. That happens a lot when people lose objectivity, and that’s why it is so important in those situations to reach out for help from someone with a more detached approached. This doesn’t mean we don’t care about the business. It just means we aren’t personally involved to the point it clouds our judgement. We analyzed the business context in which the company works, and made a business diagnostic to get to the real problem.
Walking in fisherman boots
Journey mapping and frameworking
We went through the whole business experience, mapping all the steps taken form the different stakeholders, from the fishery to the plate. We created frameworks to organize all the data and to extract insights.