A watch directory for whom and what?
Search, find, copy and paste. These were fundamentally the main actions done by resellers when interacting with the previous website.
Smart and accurate,
Either to learn about product specifications or preparing a “sales pitch” powerpoint presentation, we understood that, for them, the website wasn’t just a directory of watches but rather a tool to guide, facilitate and influence the customer decision-making process.
like a modern Swiss watch
Keeping the content rich and updated, categorise searching, narrowing options with filters, facilitating product comparison and creating product presentations where some of the key principles and features identified.
By mimicking some of the offline process behaviours and adding some automation to the process, we were able to re-think and streamline not only the platform management, but mainly, highly improve the process flow of resellers when suggesting a new watch to clients.