Lisboa, menina e moça?
Research & Benchmark
We wanted to fully understand the concepts related to the project. To do so, we resorted to Design Thinking and Place Branding research – case studies, articles, talks, blogs, websites and immersed ourselves in the theme. We analysed the city symbols and what they meant to people who live there and realized that although they have a recognized historical importance, people didn’t felt super connected to it.
What does Lisbon mean to you?
In a city, this kind of work can be a never ending story. We tried to collect the maximum information, from common citizens to governmental and cultural entities, and then clusterized it to then draw some conclusions.
has its own narrative
We wanted to collect reaç stories- to unblock conversation, we used a black & white map of the city. From then on, conversation flowed from what would be a good color to represent Lisbon to personal stories that would be related to certain parts of the city.