Me, myself and I
User, Stakeholders & Market Research
Will people video message themselves in the future? For which purpose? What would they feel? How would they react? Starting from the “personal” use case, we explored the “time-capsule” topic, collected opinions from similar experiences, tested the initial concept and benchmarked competitors to learn and test the early and critical assumptions.
From me to others. From goals to rituals.
Validation & Product Strategy
The initial validation has showed us the weaknesses and threats of the concept, but it also provided a sight into opportunities. Based on our findings we created and discussed scenarios to leverage the concept and build relevancy for the identified target users. By shifting from a me-to-me, into a me-to-others solutions and focusing on specific life events that could make the adoption of the solution more repeatable and scalable. Life celebration events, which we called “rituals”.
Celebrate good times c’mon!
Concept Creation & Prototyping
Translating ideas into tangible solutions. From the scenario we choose, we clarified our intentions and crafted a new concept, by creating interactive prototypes that allowed us to further explore the “time-capsule” base concept but with a more objective and meaningful purpose. Celebration events.