Flowing like a river
We did a lot of research – eating and travelling included (hello extra 5 pounds!), to understand the desires and motivations of the people who seek similar experiences, and uncover insights on what was lacking or wasn’t being fully fulfilled. Also this project could help promote Portugal as a great touristic destination. So, everything pointed to the direction the business was heading – which was pretty good news.
A brand new way of seeing, tasting and feeling
We prototyped the whole experience- being on a real restaurant, that looks like a boat, that takes you through a 120 mn culinary trip down one portuguese river – by bringing it literally in our living room. This helped us define the scope of the business- a different trip and culinary experience every month. The experience would be enhanced by exclusive multimedia content related to that month’s destination, displayed while the customer is enjoying his meal.