Business & Company Analysis
Rethinking Tekever brand architecture implies not only assessing
“Looks like dog paws”
Brand and Product Analysis
what the group is now, but also its future goals, where it wants to be in 10 years, how the different companies relate, their dependency, if they plan to explore other industries. To do so, we needed to be super nosy and snoop around the company’s HQ’s to learn first hand out what are Tekever future plans, or at least, part of them.
This is just a random quote from one of the surveys but works has an example of the surprising things one can discover when asking the right questions to the right people. Sometimes what we think about our brand isn’t what others are perceiving, at all, being it clients, partners or even collaborators. A rebranding is always an opportunity to take inputs from stakeholders seriously in order to design a brand that will be correctly perceived.