Doctor, doctor give me the news…
User & Behaviour Research
Thinking, acting and feeling like a patient. Understanding and observing doctors. Exploring similar, but not equal, contexts (ex. Vets, Car Shops & Spa’s). We’ve dig deep to understand the behaviours and emotions that emerge during a doctor’s visit and how space, technology and staff affect the perception of quality and care in the private health sector.
“Being a hospital we should assume it’s for patients” (Doctor)
From choosing what to wear, to scheduling the next appointment after the prescribed exams. What are the “Moments of Truth” that can make or break a patient experience? We created an end-to-end patient journey map, highlighting the pains and gains, translating
From Illness to Wellbeing.
experience breaks into actionable opportunities.
From hospital to hospitality
What if there were no tables between doctors and patients? What if all the standard offices could be “standardly” different? What if you could really understand what doctors say (and write!)? Building on this and other questions, along with the client, we defined principles, created different scenarios and designed a unique solution.