What is this brand about? In which market does it compete? Who are the key players? We need to have a overall picture of the business to move on to the next step.
User & Behaviour Research
+ Target Mapping
Most times, desk research just isn’t enough. To really get the feel of things, one needs to get his butt off the chair and go talk to people. What are the behavioural triggers that motivate a techie to change jobs? We used ours and the client’s networks to learn about needs, motivations, attitudes and desires. We talked to people in Lisbon, off course, but also in Berlin, one of the busiest tech capitals in Europe.
This wasn’t exactly a piece of cake, mainly because the brand operates as a two sided market place, making it more difficult to pinpoint which was really the main target. Ultimately, the brand choose to aim the candidates. Because in the end, referral and the way the company handles the whole recruitment process is what sets the company apart. It all boils down to being the only company that gets you the most fitting tech job in the most human and straightforward way.