with company
Transformative Design

Human vs. AI
What changes when humans and AI approach the same creative challenge?

A report by With Company on judgement, expertise, organizational capability and the future of work in AI-shaped environments.

Through a series of experiments with two parallel teams responding to identical problems — one working with AI-supported processes, another without — we explored how different ways of working shape outcomes, decisions, and responsibility.

Rather than asking whether AI is better or worse, this report examines how emerging technologies are reshaping expertise, collaboration, learning, and the structures behind creative work. The result is five observations that raise broader questions about the future of intelligence and organizations.

Main take-aways:

  • Understand where AI amplifies expertise, and where it weakens judgement, learning and organizational capability.
  • Explore how different levels of expertise adopt AI differently, with direct implications for HR, capability-building and the future of work.
  • Learn why faster workflows and more outputs do not always lead to better decisions.
  • Discover how AI is changing trust, authorship and the way work is evaluated inside organizations.
  • Rethink AI adoption not as a technology challenge, but as a capability and organizational design challenge.

Get the full report

Please enter your name.
Please enter a valid email address.
Please enter your company.
Please enter your role.
Format PDF
Length 107 pages
Size 11 MB