Knot is travelling abroad.

Knot, Just For Kids

Designing a new communication
strategy for Knot.

Knot is growing and in a moment when is jumping from 10 to 14 stores and establishing the brand in 6 countries. WithCo was challenged to lead the communication strategy for create this transition.

Actions and Tools

– InDepth business understanding
– Interviews with the design team
– Goals definition
– Expectations alignment
– Full day storytelling workshop
– Scenario projections.
– Criss Cross Ideation
– Object Rationalization

Cloth sketchs
User research for Knot
+

– Full day storytelling workshop
– Scenario projections.
– Criss Cross Ideation
– Object Rationalization

+

– Full day storytelling workshop
– Scenario projections.
– Criss Cross Ideation
– Object Rationalization

User research for Knot
Actions and Tools

– InDepth business understanding
– Interviews with the design team
– Goals definition
– Expectations alignment
– Full day storytelling workshop
– Scenario projections.
– Criss Cross Ideation
– Object Rationalization

Cloth sketchs

One hell of a journey.

From fashion
to communication design
Design Translation

For projects this scale we don’t need extra motivation. We just need extra time and resources. We interacted with every exhibit, analysed all the touchpoint and talked to everyone on our way. Enough data to feed the next round and to validate some of the project group pre assumptions.

From a basic idea
to a bunch of stories
Design Storytelling

For projects this scale we don’t need extra motivation. We just need extra time and resources. We interacted with every exhibit, analysed all the touchpoint.

From a huge mess
to a compelling message

Concept Finding

For projects this scale we don’t need extra motivation. We just need extra time and resources. We interacted with every exhibit, analysed all the touchpoint.

From everything is the same
to “let’s do it this way”
Visual Explorations

For projects this scale we don’t need extra motivation. We just need extra time and resources. We interacted with every exhibit, analysed all the touchpoint and talked to everyone on our way. Enough data to feed the next round.

From a classical approach
to a warehouse
Visual implementation

For projects this scale we don’t need extra motivation. We just need extra time and resources. We interacted with every exhibit, analysed all the touchpoint and talked to everyone on our way. Enough data to feed the next round.

From a catalogue to a song
Communication strategy

For projects this scale we don’t need extra motivation. We just need extra time and resources.

“«Obvious» is a word these guys have never met. Coming from outside the world of fashion help us look at things again in a different super fresh way. We have now a much more strategic, creative way of communicating our work. Super.”

Filipa Homem
Design Director