We will always need people to understand people.

No matter how sophisticated a company is, it’s business, size or geographical location, it will have teams made of people. So, understanding their needs and motivations will always be our first move.

INTEGRA-
TION

PROJECTS
BUSINESS
INNOVATION

Bringing out the purpose

PRODUCTS
&SERVICES
INNOVATION

Digital and Physical Experiences

BRAND
INNOVATION

B for brand, b for business

1.

Attentive
Strategy

• Culture & Processes Audit
• Industry, Benchmark & Trends Research
• Customer Behaviour Research & Profiling
• Growth & Opportunities Mapping

We act as a strategic partner to our clients, by effectively transforming how their business operates. The research insights and ideas gathered are converted into business opportunities, articulating external possibilities with internal capabilities. We help envision and redesign existing business concepts and create new ones, that explore potential scenarios based on industry trends, people’s needs and existing business models, resulting in new ventures.

2.

Thoughtful
Design

• Co-Creation Workshops – Future Scenarios
• Business Concept Development
• Rapid Prototyping & Validation (proof of concept)
• Processes Design

We like to work closely with our clients to help increase customer adoption by questioning, testing and validating business assumptions and through the development of minimum viable products.

3.

Detailed
Delivery

• Ideas Pipeline
• Actionable recommendations
• Strategy roadmaps

This enables us to uncover new ways of improving the customer experience, be it by modifying a product or service, or by creating new ones. We always provide a set of actionable, pre-scheduled recommendations that help guide the client along the next steps.

1.services

Attentive
Strategy

• User/Customer Behavioral Research
• Competitors, Benchmark and Trends Research
• Value Perception Analysis
• Service Experience & Touchpoints Audit
• Product / Service Strategy Definition

By taking a transversal view on the customer experience, we are able to uncover opportunities to improve it. By understanding the target, his experience and how he relates to the touchpoints interactions, both digital and physical, we can then think of new ways to reach him.

2.

Thoughtful
Design

• Co-Creation Workshops
• Rapid Prototyping & Validation
• Service Experience & Touchpoints Definition (User/Customer Journey Mapping)
• UX/UI Development

We increase customer adoption by questioning, testing and validating business assumptions through the development of minimum viable products. Using specific methods like service design and co-creation workshops, we come up with unexpected solutions. We resource to rapid prototyping on a sample target to help validate them.

3.

Detailed
Delivery

• Service Blueprint (Architecture)
• Experience Book
• Product & Service Strategy Roadmaps
• UX/UI Design & Guidelines

When the ideas prove relevant and viable, they are then developed into digital or physical products/services. We deliver clear guidelines for their implementation, so that our clients can work in an autonomous way.

1.brands

Attentive
Strategy

• Brand Diagnostic
• Brand Positioning
• Brand Architecture Decision Matrix®
• Benchmark & Trends Research
• Target Behavioural Research

We listen and care about all aspects of your business. This means our approach to the brand works “inside out”. We know business strategy and brand strategy are closely linked. We use it to our partners advantage, to make their company evolve the way it envisions to, by anticipating changes and preparing the brand for the future. To do so, we need to fully understand the company’s business, its challenges and opportunities, vision, goals and its target. To understand how people think and act, we use several behaviour research tools, important to understand their needs, desires and motivations.

2.

Thoughtful
Design

• Brand Self®
• Brand Design
• Brand Voice & Story
• Brand Touchpoints

We design the way we design brands. With purpose. We believe that brands can be a way of bridging the gap between companies and people. We do it by creating a connection between them: the “brand self”. Creating a “brand self” is like building a platform for unpredictability. Businesses change, so brands have to be thought off in ways that enable them to adapt quickly. It gives a sense of direction, even to the business.

3.

Detailed
Delivery

• Brand Book
• Brand Management Tools
• Digital Experiences
• Physical Interactions

The brand concept is evolving at the speed of light. It’s no longer a 2-dimensional aspect of a business. It moves, it reacts, its dynamic. We design adaptable brands for the future, that are alive in the products and services.

We know this from experience.

We have a large experience in facilitating design thinking workshops all around the world. With Company founders are certified coaches by D-school – HPI School of Design Thinking, the european branch of the D.school of Stanford.

INSPIRA-
TION

WORKSHOPS
AND MENTORING
TRANSMISSION

1-3 Hours
Talks and Professional Workshops

EXPERIMENTATION

1-2 Weeks
Design Sprints, Bootcamps, Training

ACCULTURATION

1-2 Months
Short duration
projects

Design Thinking Workshop Grupo Bensaúde
Tiago Nunes talking
Healthy Snacks Challenge
workshop design thinking
clustering ideas
Workshop Design Thinking
Tiago Nunes facilitating workshop
Workshop Design Thinking people drawing process

Your Name*

Your Email*

Company

Phone Number

Details about your project*

With XXXX